JIDU SHANGHAI SHOWROOM
DESCRIPTION
ROLE
TAGGED
ROLE
TAGGED
SPACE IDENTITY FOR JIDU ( JIYUE) / BRAND VIS / IFG & JIDU BRAND DESIGN / 2022
BRAND CREATIVE DIRECTOR
SPACE DESIGN / RETAIL DESIGN
VISUAL IDENTITY SYSTEM
WAY FINDINGS
BRAND CREATIVE DIRECTOR
SPACE DESIGN / RETAIL DESIGN
VISUAL IDENTITY SYSTEM
WAY FINDINGS
GATEWAY TO BETTER FUTURES
The entrance to the JIDU Space is always eye-catching and welcoming, attracting people to come in and starting a brand-new journey into the intelligent future.
In this space, people are welcome to experience the innovative, intelligent technology of ROBOCAR, take a peak to a better future that are co-created by people and AI.
The entrance to the JIDU Space is always eye-catching and welcoming, attracting people to come in and starting a brand-new journey into the intelligent future.
In this space, people are welcome to experience the innovative, intelligent technology of ROBOCAR, take a peak to a better future that are co-created by people and AI.
Embraces the philosophy "Empathy" at it's core.
No longer defined by the cold concrete, the space itself becomes a container that is alive and empathetic. It is designed to understand and predict the user's needs while they are browsing the space and experiencing our product, Robocar. It is a direct reflection of our brand's personality: Empathetic, that we always put user experience as our first priority.
No longer defined by the cold concrete, the space itself becomes a container that is alive and empathetic. It is designed to understand and predict the user's needs while they are browsing the space and experiencing our product, Robocar. It is a direct reflection of our brand's personality: Empathetic, that we always put user experience as our first priority.
Concept designs for VIP ROOM
The Future Is Soon
The event area offers a forum for events, film presentations and exchange. With square grids on the wall and ceiling and cube seating dotted about, we play on a pixel theme that evokes associations with computer games, technologies and AI. The journey continues in the studio area, where potential buyers can delve deeper into the world of JIDU. Car parts, colour samples and material variations are presented at an oversized table in characteristic JIDU purple. Future ROBOCAR owners can individualise their car here, which is projected live on a large screen before their eyes.
The journey ends in the VIP salon and in a one-to-one sales talk with a brand ambassador. It is only a matter of time before buyers can watch their ROBOCAR leave the garage here on a large screen, drive up to the showroom on autopilot and be ready to take them on their first drive.
The event area offers a forum for events, film presentations and exchange. With square grids on the wall and ceiling and cube seating dotted about, we play on a pixel theme that evokes associations with computer games, technologies and AI. The journey continues in the studio area, where potential buyers can delve deeper into the world of JIDU. Car parts, colour samples and material variations are presented at an oversized table in characteristic JIDU purple. Future ROBOCAR owners can individualise their car here, which is projected live on a large screen before their eyes.
The journey ends in the VIP salon and in a one-to-one sales talk with a brand ambassador. It is only a matter of time before buyers can watch their ROBOCAR leave the garage here on a large screen, drive up to the showroom on autopilot and be ready to take them on their first drive.
